Friday, September 05, 2014

Giorgio Armani Presents World Premiere of "Films of City Frames" in Toronto

On Saturday, September 6, 2014, Roberta Armani and Academy Award winning producer and director Edward Zwick will host the world premiere of Films of City Frames - a Giorgio Armani initiative to connect with the world of cinema through the rich fictional universe built around Frames of Life.

Films of City Frames is part of Giorgio Armani ongoing legacy of supporting emerging talent in various forms of the cultural arts, from fashion to cinema. Films of City Frames, created in collaboration with Luxottica and Rai Cinema and the following prestigious international schools:

New York University, Tisch School of the Arts - (New York City)
University of Southern California, School of Cinematic Arts - (Los Angeles)
National Film and Television School - (London)
Centro Sperimentale di Cinematografia - (Rome)
Grupe Esra - (Paris)
The Hong Kong Academy of the Performing Arts – (Hong Kong)

For the project, the students were given the task of creating short films that feature "caught moments, metropolitan landscapes, and emotional situations, using Giorgio Armani’s Frames of Life glasses as a perceptual filter. Eyewear becomes synonymous with point of view, an instrument used to emphasize and express feelings, to tell stories of special encounters and urban adventures."

Giorgio Armani states: "It is exciting to place this aspiring filmmakers' project alongside the prestigious Toronto International Film Festival -- which has long been a launching pad for so many important global films. TIFF and Toronto are both world class. Bringing young formative cinema talent to Toronto is in perfect focus for me."

The short films, a visual and narrative collage capturing the never-ending beauty of each contemporary metropolis through a series of unique points of view, will be presented at The St Lawrence Centre for the Arts in Toronto on September 6th at 11am with a private screening followed by a panel discussion moderated by Imran Amed, Founder and Editor in Chief of The Business of Fashion.

The films will be available to watch online on September 8, 2014.


  1. This is a neat concept! I hope you're able to share some of the videos!


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