Kendall Jenner, the only one of North West's aunties who isn't completely useless, has been named the face of Estée Lauder.
This doesn't offend me.
Kendall has a lot of followers on Twitter and Instagram. Kendall has social media power, which the fashion biz has deemed super important right now. Estée Lauder is our mothers' and grandmothers' brand. My mom and aunts used it (they've both since switched to Bobbi Brown). The last time I stepped up to an Estée Lauder cosmetic counter, I was buying perfume for my mom - I was a thirteen and it was the nineties. I haven't been back since.
I don't know how many teens will be following Kendall to the Estée Lauder counter to buy 17 dollar lipstick from a 55 year old "beauty consultant". Probably the same amount who buy Kendall's books and clothing. Not a lot.
She looks just like North West's grandma.